Attribution and Performance
Path to Scale is a marketing analytics solution for the metrics driven marketer. We believe that bringing more science into the art of marketing makes both marketing and sales. We enable precise measurement and experimentation in marketing. Our technology reveals the influence of online and offline marketing channels and capture the complexity of the customer journey.
Path to Scale is listed on the Salesforce
Path to Scale is a 100% native Salesforce application, which means that it’s easy to install, update and customize. It also has enterprise security and makes it easy to integrate with other apps in your marketing stack. Check out our AppExchange listing and download to install our free edition when you’re ready.
Measure Campaign ROI
Learn more about how we use attribution modeling directly in Salesforce to measure Campaign ROI and sales performance. Our models go beyond first and last touch, and are fully customizable. In addition to calculating revenue attribution through our Opportunity Based Attribution Model, our technology also enables Lead, Contact and Accounts Based Attribution Models.
Unleash marketing experimentation, and data driven business decisions.
Go beyond the sales funnel with our customizable Lead Lifecycle Models – and build out a lead to customer process that fits your business model. Our technology combines the information from Salesforce Leads, Contacts, Accounts and Opportunities to reveal the full complexity of the customer journey.
Increase your business efficiency and manage your lead pipeline using our reports and dashboards to track stage to stage conversion rates, and velocities.
Our webinar series offers in depth content on many topics related to marketing analytics. There are webinars on hands-on how-to’s of organizing and tracking Salesforce Campaigns, as well as more high-level overviews of data driven marketing strategies.
Path to Scale Blog
I have recently had a couple requests for implementation documentation around campaign taxonomy and ...